Workplace
Digital Marketing Executive
Dubai
UAE Dirhams 20000 - UAE Dirhams 25000 per month
Permanent
Digital Marketing - Senior Executive Working in a high performing marketing team within a large regional business.About the role:Implementation and Configuration: Set up and configure GA4 and GTM accounts, tags, triggers, and variables to track user interactions, events, and conversions on websites and mobile apps.Data Collection: Design and implement data collection strategies to capture relevant user behaviour and engagement metrics, ensuring data accuracy and completeness.Tag Management: Manage and organize tags within GTM to ensure efficient tracking of marketing campaigns, e-commerce transactions, and user interactions. Working experience on server-side implementation.Customization: Create custom reports, dashboards, and event tracking to provide actionable insights to various teams such as marketing, product, and UX.Troubleshooting: Monitor data quality, identify issues, and troubleshoot tracking problems to maintain accurate and reliable data.Testing and Validation: Conduct regular testing and quality assurance of tracking implementations to ensure they are working correctly across different platforms and devices.Working experience with click stream data on Google cloud platform & Big Query.Data Analysis: Analyse GA4 data to extract insights, trends, and opportunities, and provide recommendations for optimizing website and marketing performance.Documentation: Maintain documentation of tracking implementations, configurations, and changes to facilitate knowledge sharing within the organization.Training and Support: Train team members and stakeholders on GA4 and GTM best practices and provide ongoing support for their tracking needs.Stay Current: Keep up to date with industry trends and changes in GA4 and GTM, ensuring that the organization leverages the latest features and capabilities. About you:Proven experience with Google Analytics 4 and Google Tag Manager, including hands-on implementation and configuration.Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.Proficiency in web technologies (HTML, JavaScript) and familiarity with tracking code implementation.Experience of SQL and other web analytics tools like Adobe analyticsExperience of cloud platforms like GCP.Excellent communication skills to collaborate effectively with cross-functional teams.Detail-oriented and organized, with the ability to manage multiple projects simultaneously.Google Analytics and Google Tag Manager Certification is a plus.Knowledge of SEO, SEM, and digital marketing concepts is advantageous.